RATIONAL AND INTUITIVE THOUGHT

New Inc. has developed a full branded event graphics for Yabu Pushelberg's furniture exhibition show during ICFF held in New York City. Our goal was to create a strong visual statement that ties 6 different divisions of gorgeous furnitures and related products under one harmonious theme; Rational and Intuitive thought. Simplistic, honest and elegant style of furnitures tied under  the "Rational" theme while the other ones with more playful and organic tone categorized under the "Intuitive" group. With a fresh pop of yellow matched with gray, its brand look successfully translated the ideas behind the main title. Key Items include; the event logo, online invitation, printed brochure and the environmental graphic for the exhibit including the exterior banner.