In collaboration with James Robertson Art Consultant, New Inc. has created a series of a unique lenticular art for the guest rooms at W Hotel Guangzhou. With understanding for W brand's high level of service, our utmost goal was to create a new guest experience that involves beauty. In total of four, this lenticular art series reflects the style of the traditional Chinese water colour paintings with a modern twist. The special surface of lenticular panel creates a flip book like animation when viewed from different angles. Contained in a fan shaped frame, each art piece displays its own theme with vibrant colour and animation.