A custom wall graphic was created for a series of stores selling premium Turkish olive oil and related products. Project began with learning about Turkish olive oil, about its history and specialty. Our main goal was to create an appealing brand statement that translates the unique quality of the exclusive shelving of products. Integrated with clean and sophisticated look of the interior design, New Inc. has developed a beautifully illustrated vinyl graphic made with olive branches. The elegant drapes of branches and leaves became an iconic visual statement for the brand, it has been placed along the main walls of 3 different locations. Along with the matching P.O.P graphics, TA-ZE successfully achieved a harmonious brand look for its first debut in Canadian market.