SHANGRI-LA HOTEL TORONTO

Inspired by the mystical land described by author James Hilton, The Shangri-la Hotel is regarded as one of the world’s finest hotels and management companies. Hong Kong based Shangri-La, currently manages more than 85 hotels with extensive luxury facilities and services. During the 2014 TIFF festival, Shangri-La Toronto debuted it’s new Champagne Wall, the “C” Wall, featuring only the finest selection of champagne and sparkling wines. New Inc aided in conceptualizing and designing the brand identity, researching extensively on 1930’s Shanghai. By capturing the romanticized beauty of the era, New Inc. created a logo and various promotional materials that paired with the current Shangri-la brand.